According to the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
That is why at Full Nelson Productions we go beyond just designing websites and advertising collateral material. We work with you to create a cohesive plan of attack to get your branded message out and bring in business for you. We will make sure that every piece of material we produce for your company is targeted, accurate and effective to create a unified brand integrity and reduce your advertising costs.
All day long, consumers are bombarded with advertising, however much of it is wasted. Not because of a lack of creativity, but because it is not well targeted. It has long been said that it takes 3-4 marketing impressions before one will see a positive return on their marketing investment.
Full Nelson Productions develops branded marketing plans that identify consumers in our clients primary markets and then focuses advertising attention on them using a range of products to not just grab their attention, but to engage them as potential customers.
The key to effective advertising is making a lasting impression on a customer. When a third party reports favorably about a company, it lends strong credibility to the company's overall message. For example, an advertisement in the newspaper can be effective, but when the newspaper writes about you, it is similar too a third party endorsement.
This is where public relations comes in. When it is time to issue a press release, we work with our clients to craft a carefully targeted message. We back this up with a strongly developed press kit, allowing accurate materials to be delivered to journalists or publications on demand. Using our vast experience in broadcast and video, Full Nelson Productions can develop an electronic press kit for your company that will set you apart from your competitors. The ability to secure print & media coverage for a company is not only cost effective advertising, but also develops overall goodwill for the company.
Print is a tried and true way to reach customers. It is a tangible and attractive way to advertise, however, it must be effectively designed to not only grab attention, but guide customers to sources of additional information. Full Nelson Productions brand your business by designing collateral material including brochures, flyers, print ads, postcards and direct mail campaigns that effectively deliver the message to a consumer. This will strengthen relationships with existing customers and also attract new ones.
In today's market, a company's website is often its first and only opportuninty to engage a customer. Full Nelson Productions designs websites with this in mind. Using advanced internet technologies, we present the company's image in an attractive and effective manner. We help our clients enhance their internet presence by using Search Engine Optimization to make sure they are found when specifically searched for.
Having a website is just the beginning of a strong internet marketing campaign. We also develop banners, sponsorships or links to other sites that may attract a similar audience. Plus, we can produce and manage newsletters, web/podcasts and email marketing campaigns to remind customers about upcoming promotions, new products and services and generally keep them informed.
When a company decides to put their message on television, they open themselves up to a whole new medium of advertising. Using our experience in the film and video medium, Full Nelson Productions can help a company produce successful broadcast marketing materials. We can write and produce television and radio advertisements, corporate videos, training videos, infomercials, webisodes, electronic press kits or any other video and audio desired. Simultaneously we can develop and execute a plan to distribute materials via broadcast, internet or DVD.
We also offer a very special product for the real estate market. We can produce 3-5 video tours of porperties that can be used in a variety of ways including on a website, DVD, podcast or on mobile devices. For more information visit our Real Estate Videos Page